Marketing & Agency Video Development Project

This agency project engaged stakeholders and programs leadership to develop a cross agency marketing and public relations video. Stakeholder engagement, marketing & branding analysis, video development, communications, and community engagement.

PMBOK StagesComponents & Outputs
Initiation (stage 1):Collect Requirements
Confirm Stakeholders
 Planning (stage 2)Confirm Schedule
Confirm Criterion
Identify Risks
Identify Resources
Execution (stage 3)Build Solutions
Controlling & MonitoringEvaluate Solutions
(stage 4) Promote & Delivery Video
Closing (stage 5)Closeout




The Strategic Innovation Planning Architecture