Social Media

Innovations in Search Engine Optimization
Search engine optimization represents a technology and data driven framework for increasing online engagement. As SEO has become more competitive the route to improving engagement has become increasingly elusive. The...
By Innovation Studies Business, Business Architecture, Business Culture, Business Model, consulting, Customers, Disruption, Evaluation, Innovation, Marketing, Measurement, Public Relations, Social Media, Strategy, System's Thinking, Technology, Tools, Training, Vision
Brand Equity in Innovative Markets
Brand equity is the commercial value that derives from consumer perception of the brand name of a particular product or service, and not from the product or service itself (Shopify.ca). This...
By Innovation Studies Business, Business Culture, Business Model, Communication, Competencies, Competitive Advantage, consulting, Customers, Marketing, Mission, Planning, Social Media, Strategy, System's Thinking, Values, Vision
Pricing Model Canvas
Identifying the pricing model for your business’ products and services can be one of the most crucial items in your business plan. This is because the pricing model is interdependent...
By Innovation Studies Business, Business Architecture, Business Model, Communication, Competencies, Competitive Advantage, consulting, Customers, Disruption, Evaluation, Leadership, Marketing, Planning, Social Media, Strategy, System's Thinking, Tools
Best Practices for Nonprofit Marketing
In the nonprofit sectors the executive team, and those who manage the finances of the organization, consider their ‘market share’ to be a foregone conclusion. Contracts and referrals are ongoing,...
By Innovation Studies Business, consulting, Customers, Marketing, Nonprofits, Public Relations, Social Media, Technology

Social Media

Innovations in Search Engine Optimization

Brand Equity in Innovative Markets

Pricing Model Canvas

Best Practices for Nonprofit Marketing