Marketing

Persuasion Model Canvas: Building Alignment
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By Innovation Studies Business, Business Culture, Business Model, Change Management, Communication, Competencies, consulting, Customers, Diversity, GAP Analysis, Human Resources, Innovation, Leadership, Marketing, Nonprofits, Situational Leadership, Strategy, System's Thinking, Tools, Training, Vision
Pricing Model Canvas
Identifying the pricing model for your business’ products and services can be one of the most crucial items in your business plan. This is because the pricing model is interdependent...
By Innovation Studies Business, Business Architecture, Business Model, Communication, Competencies, Competitive Advantage, consulting, Customers, Disruption, Evaluation, Leadership, Marketing, Planning, Social Media, Strategy, System's Thinking, Tools
Rethinking the Nonprofit Business Model
In a recent TED Talk, Pallotta contends that nonprofit business models should leverage the same business model tools and strategies as the for profit industry. The reasoning supporting this conclusion is...
By Innovation Studies Business, Business Architecture, Business Culture, Business Model, Change Management, Competencies, Competitive Advantage, consulting, Customers, GAP Analysis, Innovation, Leadership, Legacy Businesses, Marketing, Nonprofits, Situational Leadership, Strategy, System's Thinking, Tools
The Mission Statement as a Business Hypothesis
The organization’s mission statement represents the organizations best guess of how to best serve their target customers. The mission statement as a business hypothesis thus warrants frequent visiting by the...
By Innovation Studies Agile, Business, Business Culture, Business Model, Change Management, Competitive Advantage, Customers, Disruption, Evaluation, Human Resources, Innovation, Leadership, Lean UX, Legacy Businesses, Marketing, Mission, Nonprofits, Planning, Recruitment, Situational Leadership, Strategy, System's Thinking, Technology, Values, Vision
Fundraising Model Canvas
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By Innovation Studies Business, Business Architecture, Business Model, Communication, Competencies, consulting, Customers, Leadership, Marketing, Measurement, Mission, Nonprofits, Planning, Strategy, System's Thinking, Technology
Empire Building: A Growth Management Framework
[youtube=https://youtu.be/LQH8hSzWbeU] The risks of empire building are not always clear, particularly within the organization. The ability to introduce continual changes is not the same thing as introducing iterative or additive...
By Innovation Studies Agile, Business, Business Architecture, Business Culture, Business Model, Change Management, Communication, Competencies, Competitive Advantage, consulting, Customers, Disruption, Evaluation, Innovation, Leadership, Legacy Businesses, Marketing, Measurement, Mission, Nonprofits, Strategy, System's Thinking, Technology
Core Competencies for Recruitment Innovation
Competing in today’s business environment requires more than just continuing as usual. It requires understanding your customers, your industry’s landscape, and the ability to recruit & leverage resources to lead....
By Innovation Studies Agile, Business, consulting, Customers, Human Resources, Innovation, Leadership, Marketing, Recruitment, Strategy, Training
Best Practices for Nonprofit Marketing
In the nonprofit sectors the executive team, and those who manage the finances of the organization, consider their ‘market share’ to be a foregone conclusion. Contracts and referrals are ongoing,...
By Innovation Studies Business, consulting, Customers, Marketing, Nonprofits, Public Relations, Social Media, Technology