Category: Marketing

A/B Recruitment Testing: A UX Challenge
A/B Testing in Recruitment involves understanding the customer’s business model, the job description drafted to describe the competencies, skills, & tasks needed to perform in the space, and the criterion...
By Innovation Studies Business, Business Model, Customers, Lean UX, Marketing, Strategy
Monetization Models in Innovation: Critical Touchpoints
Monetization models are directly tied to the company’s business model. As the foundation of the business’ logic, the business model’s building blocks support the ideation, development, delivery, and evaluation of...
By Innovation Studies Business, Business Model, Marketing, Strategy, Technology
Franchise Innovations: Launch Your Next Business
Franchise businesses are on the rise as entrepreneurs discover new ways to scale their business. Having a model readily available for immediate launch allows you to do what you...
By Innovation Training Business, Business Model, Customers, Innovation, Interactive, Leadership, Marketing, Strategy
Innovations in Search Engine Optimization
Search engine optimization represents a technology and data driven framework for increasing online engagement. As SEO has become more competitive the route to improving engagement has become increasingly elusive. The...
By Innovation Studies Business, Business Architecture, Business Culture, Business Model, consulting, Customers, Disruption, Evaluation, Innovation, Marketing, Measurement, Public Relations, Social Media, Strategy, System's Thinking, Technology, Tools, Training, Vision
Brand Equity in Innovative Markets
Brand equity is the commercial value that derives from consumer perception of the brand name of a particular product or service, and not from the product or service itself (Shopify.ca). This...
By Innovation Studies Business, Business Culture, Business Model, Communication, Competencies, Competitive Advantage, consulting, Customers, Marketing, Mission, Planning, Social Media, Strategy, System's Thinking, Values, Vision
Social Media & the Shadow: Lessons for Innovation
Social media represents a unique approach to citizen engagement. Engagement on the platform often bypasses users’ filters as the polite and civilized personas of many (although not all) are cast...
By Innovation Studies Business, Business Architecture, Business Culture, Business Model, consulting, Customers, Evaluation, Innovation, Leadership, Marketing, project management, Public Relations, Strategy, System's Thinking, Tools, Values, Vision
Building a Leadership Innovation Matrix
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By Innovation Studies Business, Business Architecture, Business Culture, Business Model, Change Management, Communication, Competitive Advantage, consulting, Customers, Disruption, Evaluation, GAP Analysis, Human Resources, Innovation, Leadership, Lean UX, Legacy Businesses, Marketing, Measurement, Nonprofits, Planning, Situational Leadership, System's Thinking, Training, Values, Vision
Branding Risks in Syndication Networks
Syndication represents a very useful way to expand your reach, build your audience, and contribute to your industry’s thought leadership. The quality of your message influences the quality of your...
By Innovation Studies Communication, consulting, Customers, Marketing, Public Relations, Strategy, Values