Category: Competitive Advantage
Research Project Management: Exploring Innovation
Article Contents Research Project Management Research Methods Project Value Chain Planning Elements Research Using MSProject Delivering Projects as a Product Conclusions Research Project Planning Tool Research is the cornerstone of...
Product Innovation: Ten Empathy Myths
Product innovation depends on understanding the customer. Although empathy represents society’s highest claim on understanding another person (culture, or group) the results often exceed best intentions. When new product innovations fail...
Vanity Metrics in Innovation: Evaluating Impact
Vanity Metrics in Innovation limit industries’ ability to support, evaluate, and celebrate real innovation. One company may define innovation as merely pivoting to step 1.1 (from 1.0) where others may need...
Project Bid in Competitive Markets
The project bid process incorporates an ecosystem of players including government agencies, private employers, NGO’s, vendors, and recruiters. Submitting a project bid can thus occur at multiple points including directly...
Brand Equity in Innovative Markets
Brand equity is the commercial value that derives from consumer perception of the brand name of a particular product or service, and not from the product or service itself (Shopify.ca). This...
Interview Innovation: Creating Competitive Advantages
The interview process is full of pitfalls and misconceptions that can undermine the company’s competitive advantages. This is not unavoidable but the homeostatic mechanisms that reinforce the status quo, and...
Product Development Innovation
Article Contents Product Development Disruption Insights Innovative Business Models Identifying Opportunities Developing a Product Development Innovation Plan A Product Development Methodology Product Development – Customer Input Planning Tool The business’...
Culture fit: A Business Model Perspective
Article Contents Culture Fit Outcomes & Goals Defining Your Values Inclusion In Education – Timeline Project Management Tools – Fit Culture Fit: a Business Model Perspective The End of Culture...