Author: Innovation Studies
Product Innovation: Ten Empathy Myths
Product innovation depends on understanding the customer. Although empathy represents society’s highest claim on understanding another person (culture, or group) the results often exceed best intentions. When new product innovations fail...
Job Search Innovation: A Systems Approach
The days of searching through newspapers and filling out paper based applications is a thing of the past. The job search now includes signing up with complex databases and receiving...
Vanity Metrics in Innovation: Evaluating Impact
Vanity Metrics in Innovation limit industries’ ability to support, evaluate, and celebrate real innovation. One company may define innovation as merely pivoting to step 1.1 (from 1.0) where others may need...
Project Bid in Competitive Markets
The project bid process incorporates an ecosystem of players including government agencies, private employers, NGO’s, vendors, and recruiters. Submitting a project bid can thus occur at multiple points including directly...
Project Integration Management
Project integration management involves the management of several interdependent lines, strategies, resources, outputs, or deliverables to reach align goals. Although this sounds complex, and can be when planned at the...
Project Culture in Distributed Networks
Business culture is not a discrete entity but includes the unique cultures that live in breathe in each department, supply chain, channel, and team. To walk across a distributed business is...
Brand Equity in Innovative Markets
Brand equity is the commercial value that derives from consumer perception of the brand name of a particular product or service, and not from the product or service itself (Shopify.ca). This...
Social Media & the Shadow: Lessons for Innovation
Social media represents a unique approach to citizen engagement. Engagement on the platform often bypasses users’ filters as the polite and civilized personas of many (although not all) are cast...